The premier destination to discover curated collectible design during the London Design Festival, 12-20 September featuring more than one-hundred independent designers from fourteen countries.

THE NEW REALITY

Preparations for “The New Reality” were initiated during the surge of COVID-19 in Europe. The curators of the fifteen participating countries have been asked to reflect on specific experiences, thoughts, and themes from the time of lockdown in the curation and art direction of each of their country collections. They have been working with their local designers at the intersection of craft and design to develop sub-narratives to the overarching theme, including gender, urbanisation, climate, isolation, and healing, among others. Using design as a tool for change, “The New Reality” pursues effective and innovative solutions, bringing different knowledges and experiences together through design to investigate what our new reality is.

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14 Interactive Environments

As a digital-first online gallery, Adorno has set out to revolutionise the way we experience design and art online. Working with a skilled team of 3D developers and artists, the aim is to take the term “online exhibition” to the next level. Virtual Environments are often showcased as simple images or videos, but, for the Virtual Design Destination, Adorno will use the latest technology to make these environments fully interactive.

Adorno has partnered with the pixel streaming platform Furioos to provide real-time rendering from any browser or VR headset, making it possible for visitors to freely navigate around immersive, country-specific environments to experience the collections that have all been modeled in 3D. Visitors will even be able to meet the designers through integrated video interviews.

EXPLORE THE COLLECTIONS

ICELAND
Curated by Hlin Helga & Maria Kristin

SWEDEN
Curated by Paola Bjaringer

LATVIA
Curated by Dita Danosa

FRANCE
Curated by Francois Leblanc

ROMANIA
Curated by Marie Neneciu & Jimmy Macdonald

NORWAY
Curated by Tonje Kjellevold

FINLAND
Curated by Suvi Saloneimi

LITHUANIA
Curated by Audrone Drungliaté

BELGIUM
Curated by Elien Haentjens

SPAIN
Curated by Ana Dominguez Siemens

DENMARK
Curated by Pil Bredahl

ESTONIA
Curated by Kai Lobajkas

POLAND
Curated by Agnieszka Jacobson

NETHERLANDS
Curated by Riveroshan

Bringing the pieces
into your home.
Virtually.

Visitors will be able to experience the more than 200 curated pieces in their own homes by enabling Virtual Reality to place the objects in their surroundings with a smartphone. Browse this site from your smartphone and tap the piece to activate virtual reality.

Meet the Designers & Artists in their studios.

Designers have sent us postcards in form of short videos from their studios, from which you can learn more about their piece, their practice, and their person.
Look for this icon when you browse the site:

Virtual Guided Tours with the curators.

In collaboration with Kristen de la Valliere from Sayhito_, visitors will be taken on a virtual tour through each collection with the country curator each day during the Festival. Two collection launches will take place each day at 10 am and 3 pm respectively. (GMT)

The Virtual Design Destination is generously supported by

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