CURATED BY HLIN HELGA GUDLAUGSDÓTTIR
& MARIA KRISTÍN JÓNSDOTTÍR
In a new reality lies the opportunity of reinvention and, this time around, in this fleeting moment of transition, the inhabitants of the earth may have the chance to rethink and rebuild in tune with the needs of the planet. This collection portrays work by outstanding Icelandic designers that are doing just that.
Through a wide range of work, they are exploring and experimenting with disregarded natural resources and the process of upcycling as well as questioning the interplay between technology and humanity and between technology and other natural phenomena. Set in a glacial landscape, the effect of climate change becomes very real, allowing us to become attuned to earth’s very own heartbeat.
STUDÍÓ FLÉTTA /
Trophy by Flétta is a handmade collection from old trophies.
Trophies are a part of big moments in people’s lives, achievements, and memories. They tell a story of countless hours and strenuous exercises. They are made for a moment, when they are lifted up in triumph.
Flétta was founded by Icelandic designers Birta Rós Brynjólfsdóttir and Hrefna Sigurðardóttir in 2017 and, as a studio, focuses on responsible design, sustainability, and craftsmanship. Their work makes use of uncommon or unused materials and experimental techniques to produce pieces which are innovative, unique, and a basis for social commentary. Their series “Minute” reflects this practice and commentary through their take on mass production and local craft. Each candle holder was created by hand in one minute, combining the notion of individual craftsmanship with a rapid production practice. The tradition of handcrafted work is sustained despite the limited time frame and allows for a local product to be produced en masse.
€ 1200 ex. VAT
VALDÍS STEINARSDÓTTIR /
“Just Bones” focuses on developing a strong, natural material from animal bones. The bones are ground and their various qualities used to develop and create a material that is similar in strength to MDF.
Today, a large proportion of animal carcasses are disposed of after slaughtering, thereby wasting valuable raw materials like bones.
“Just Bones” is an example of how various opportunities are hidden in our immediate environment. By exploring familiar materials from different perspectives, new opportunities for utilization can be found.
€ 5500 ex. VAT
|Full dimensions (cm)||11x11x18|
BJÖRN STEINAR BLUMENSTEIN /
After having been a treeless country for a thousand years the Icelandic forests are reaching a usable state. Due to a lack of forest culture over 90% of the harvested wood ends up being burned for heavy industries.
Prototype #02 is from the Skógarnytjar furniture collection. The collection was designed with the needs of the forestry sector and the available production techniques around the island, the outcome is simple and minimal furniture carefully crafted out of quality materials. By increasing the value of the wood with simple elegant design the foundation of forestry nationwide is strengthened alongside various pros for ecosystems and the environment.
Prototype #02, alongside the other prototypes, were designed and handcrafted by the designer from start to finish.
€ 810 ex. VAT
|Full dimensions (cm)||46x42x81|
Read the exclusive interview in Adorno Editorial
“…designers and artists have an important role to play, whether that is by adopting more sustainable ways of working, or speculating about and through technology, or creating critical futures to facilitate today’s decision making.”
– Hlín Helga Guðlaugsdóttir & María Kristín Jónsdóttir, curators of the Icelandic collection, “Attunement”
ÝR JÓHANNSDÓTTIR /
Op.3 is part of the collection “I would not do something like that” made by Ýrúrarí in 2019.
The collection consisted of traditional sweaters dismantled from their original pattern and form.
Op.3 was originally a traditional Lopapeysa (Icelandic wool sweater) but has now taken on a new more open and abstract form. The holes are knitted in various colors, opening up the closed knitted sweater, allowing the sheep colored wool to curl down free.
The sweater is all knitted by hand.
1100 € ex. VAT
HALLDÓR ELDJÁRN /
THE PLANT PRINTER
A machine that acts and grows like a hanging plant. Equipped with a thermal printer and light sensor, runs on electricity and is controlled by the amount of available light. Each day, a few centimeters of the generative plant are slowly be printed on the paper tape. The amount of light dictates how many and how big the leaves on the plant grow.
Over time, progress can be seen on the printout,as the light changes with day and night. The inorganic plant helps us understand time in longer intervals than minutes and hours, and logs the progress of our lives at the same time. We can see life itself progress on the paper tape, reminding us to pause for a bit and enjoy the moment.
Each printer is made to order and you can expect to receive your printer in 6 weeks. This is a special edition which features an exclusive plant algorithm and walnut case.
€ 750 ex. VAT
SIGRÍÐUR BIRNA MATTHÍASDÓTTIR /
DIGITAL SIGGA /
|Full dimensions (cm)|